Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting