Will work for tacos.
Menus
Packaging
POP
Photography
Brand identity
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox is working with The Waterfront Beach Resort in Huntington Beach to brand the resort as they undergo a remodel and new tower addition.
Branding
Strategy
Print
Menus
Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.
Branding
Menus
Packaging
Advertising
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
Pencilbox partners with for-profit and non-profit organizations to create promotional materials for events.
Print
Multi-media
Advertising
Environmental
Photography
Gift bags
Identity
Branding
Imagery
Retouching
Location scouting
Talent casting
Imagery
Retouching
Props
Set building
Location scouting
Imagery
Retouching
Food styling
Props
Talent casting
Eating props...
Will work for tacos.
Menus
Packaging
POP
Photography
Brand identity
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox is working with The Waterfront Beach Resort in Huntington Beach to brand the resort as they undergo a remodel and new tower addition.
Branding
Strategy
Print
Menus
Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.
Branding
Menus
Packaging
Advertising
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
Pencilbox partners with for-profit and non-profit organizations to create promotional materials for events.
Print
Multi-media
Advertising
Environmental
Photography
Gift bags
Identity
Branding
Imagery
Retouching
Location scouting
Talent casting
Imagery
Retouching
Props
Set building
Location scouting
Imagery
Retouching
Food styling
Props
Talent casting
Eating props...
Will work for tacos.
Menus
Packaging
POP
Photography
Brand identity
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox is working with The Waterfront Beach Resort in Huntington Beach to brand the resort as they undergo a remodel and new tower addition.
Branding
Strategy
Print
Menus
Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.
Branding
Menus
Packaging
Advertising
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
Pencilbox partners with for-profit and non-profit organizations to create promotional materials for events.
Print
Multi-media
Advertising
Environmental
Photography
Gift bags
Identity
Branding
Imagery
Retouching
Location scouting
Talent casting
Imagery
Retouching
Props
Set building
Location scouting
Imagery
Retouching
Food styling
Props
Talent casting
Eating props...
