Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.
Strategy
Print
Website
Photography
Branding
Annual Report
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox began working with Kia as they were on the cusp of becoming a dominate player in the automotive industry. We developed parts and service informational brochures and a national publication for their employees focused on education.
Publications
Print
Promotions
Photography
Illustrations
Copywriting
We are showcasing Freeman Cosmetics based on nostalgia. These are a few of Kathleen's first designs after college. The packaging designed over a 2 year period working with the Freeman family won several national awards and was an innovative packaging design. These packages represent the first full color image printing on tubes. There is no web work included because the internet had not been invented yet...
Packaging
POP
Print
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.
Strategy
Print
Website
Photography
Branding
Annual Report
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox began working with Kia as they were on the cusp of becoming a dominate player in the automotive industry. We developed parts and service informational brochures and a national publication for their employees focused on education.
Publications
Print
Promotions
Photography
Illustrations
Copywriting
We are showcasing Freeman Cosmetics based on nostalgia. These are a few of Kathleen's first designs after college. The packaging designed over a 2 year period working with the Freeman family won several national awards and was an innovative packaging design. These packages represent the first full color image printing on tubes. There is no web work included because the internet had not been invented yet...
Packaging
POP
Print
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.
Strategy
Print
Website
Photography
Branding
Annual Report
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox began working with Kia as they were on the cusp of becoming a dominate player in the automotive industry. We developed parts and service informational brochures and a national publication for their employees focused on education.
Publications
Print
Promotions
Photography
Illustrations
Copywriting
We are showcasing Freeman Cosmetics based on nostalgia. These are a few of Kathleen's first designs after college. The packaging designed over a 2 year period working with the Freeman family won several national awards and was an innovative packaging design. These packages represent the first full color image printing on tubes. There is no web work included because the internet had not been invented yet...
Packaging
POP
Print
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels