The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.
Strategy
Print
Website
Photography
Branding
Annual Report
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.
Strategy
Print
Website
Photography
Branding
Annual Report
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.
Strategy
Print
Website
Photography
Branding
Annual Report
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels