A video conversation of White women graphic designers facilitating their journey to find their White identity and inspire to begin their own journey to becoming a White ally to Black graphic designers. Goal is to increase equality, diversity, inclusion, equity and justice in the field of graphic design.
Photography
Illustrations
Collages
Printed book
Event experience
At Pencilbox we believe that creative exploration is an important part of the process. This project represents the creative exploration of Charles Bukowski's poem "Let it Enfold You." The poem conveys Bukowski's regrets and emotional growth as a human being. The poem was discovered after Bukowski's death. Note that the creative challenges was to create an emotional piece through movement.
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
A video conversation of White women graphic designers facilitating their journey to find their White identity and inspire to begin their own journey to becoming a White ally to Black graphic designers. Goal is to increase equality, diversity, inclusion, equity and justice in the field of graphic design.
Photography
Illustrations
Collages
Printed book
Event experience
At Pencilbox we believe that creative exploration is an important part of the process. This project represents the creative exploration of Charles Bukowski's poem "Let it Enfold You." The poem conveys Bukowski's regrets and emotional growth as a human being. The poem was discovered after Bukowski's death. Note that the creative challenges was to create an emotional piece through movement.
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
A video conversation of White women graphic designers facilitating their journey to find their White identity and inspire to begin their own journey to becoming a White ally to Black graphic designers. Goal is to increase equality, diversity, inclusion, equity and justice in the field of graphic design.
Photography
Illustrations
Collages
Printed book
Event experience
At Pencilbox we believe that creative exploration is an important part of the process. This project represents the creative exploration of Charles Bukowski's poem "Let it Enfold You." The poem conveys Bukowski's regrets and emotional growth as a human being. The poem was discovered after Bukowski's death. Note that the creative challenges was to create an emotional piece through movement.
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels