Branding for a local chapter of a national organization representing small property owners, tenants and the community.
Branding Exploration
Brand Identity Creation
Website Design and Development
eNewsletter Strategy and Execution
Misc. Fun Stuff
Human Urban Housing Management Company is a lobbyist group formed to protect residents in low income areas.
Brand Identity
Website
T-shirts
Banners
Stationary
E-mail Campaigns
Pencilbox Studios works with Bevel Eyewear managing all their marketing needs from website to social media to trade show booths.
Advertising
Photography
Print
Web
Strategy
Branding
Packaging
POP/Trade shows
An exploration for a redesign of the Hootsuite analytics dashboard and drill down pages.
Prototypes
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.
Branding
Menus
Packaging
Advertising
Pencilbox worked with the Wellness & Prevention Center to create a unique program of providing mental health services to high school students.
Branding ID
Website
Imagery
Copywriting
Program creation
Advertising
Infographics
Wayfinding
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox partners with for-profit and non-profit organizations to create promotional materials for events.
Print
Multi-media
Advertising
Environmental
Photography
Gift bags
Identity
Branding
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
Branding for a local chapter of a national organization representing small property owners, tenants and the community.
Branding Exploration
Brand Identity Creation
Website Design and Development
eNewsletter Strategy and Execution
Misc. Fun Stuff
Human Urban Housing Management Company is a lobbyist group formed to protect residents in low income areas.
Brand Identity
Website
T-shirts
Banners
Stationary
E-mail Campaigns
Pencilbox Studios works with Bevel Eyewear managing all their marketing needs from website to social media to trade show booths.
Advertising
Photography
Print
Web
Strategy
Branding
Packaging
POP/Trade shows
An exploration for a redesign of the Hootsuite analytics dashboard and drill down pages.
Prototypes
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.
Branding
Menus
Packaging
Advertising
Pencilbox worked with the Wellness & Prevention Center to create a unique program of providing mental health services to high school students.
Branding ID
Website
Imagery
Copywriting
Program creation
Advertising
Infographics
Wayfinding
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox partners with for-profit and non-profit organizations to create promotional materials for events.
Print
Multi-media
Advertising
Environmental
Photography
Gift bags
Identity
Branding
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
Branding for a local chapter of a national organization representing small property owners, tenants and the community.
Branding Exploration
Brand Identity Creation
Website Design and Development
eNewsletter Strategy and Execution
Misc. Fun Stuff
Human Urban Housing Management Company is a lobbyist group formed to protect residents in low income areas.
Brand Identity
Website
T-shirts
Banners
Stationary
E-mail Campaigns
Pencilbox Studios works with Bevel Eyewear managing all their marketing needs from website to social media to trade show booths.
Advertising
Photography
Print
Web
Strategy
Branding
Packaging
POP/Trade shows
An exploration for a redesign of the Hootsuite analytics dashboard and drill down pages.
Prototypes
Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.
Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models
Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.
Branding
Menus
Packaging
Advertising
Pencilbox worked with the Wellness & Prevention Center to create a unique program of providing mental health services to high school students.
Branding ID
Website
Imagery
Copywriting
Program creation
Advertising
Infographics
Wayfinding
Ponte Estates Winery and Restaurant is a beautiful location who had a strong brand but was beginning to lose direction. Pencilbox worked with the winery to bring their brand back on track, add photography, update their publication and incorporate their website into the brand guidelines.
Publications
Packaging
Photography
Website
Illustrations
Copywriting
The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.
Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag
Pencilbox partners with for-profit and non-profit organizations to create promotional materials for events.
Print
Multi-media
Advertising
Environmental
Photography
Gift bags
Identity
Branding
#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.
Printed piece
Community event
Experience building
Social media
and pin wheels
