HUHMco

Human Urban Housing Management Company is a lobbyist group formed to protect residents in low income areas.

DELIVERABLES:

Brand Identity
Website
T-shirts
Banners
Stationary
E-mail Campaigns

Close This Project

Bevel Specs

Pencilbox Studios works with Bevel Eyewear managing all their marketing needs from website to social media to trade show booths.

DELIVERABLES:

Advertising
Photography
Print
Web
Strategy
Branding
Packaging
POP/Trade shows

Close This Project

Independent Coffee Shop Research

Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.

DELIVERABLES:

Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models

Close This Project

The Waterfront Beach Resort, A Hilton Hotel

Pencilbox is working with The Waterfront Beach Resort in Huntington Beach to brand the resort as they undergo a remodel and new tower addition.

DELIVERABLES:

Branding
Strategy
Print
Menus

Close This Project

BJ’s Brewhouse

Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.

DELIVERABLES:

Branding
Menus
Packaging
Advertising

Close This Project

Camino Health Center

Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.

DELIVERABLES:

Strategy
Print
Website
Photography
Branding
Annual Report

Close This Project

Wellness & Prevention Center

Pencilbox worked with the Wellness & Prevention Center to create a unique program of providing mental health services to high school students.

DELIVERABLES:

Branding ID
Website
Imagery
Copywriting
Program creation
Advertising
Infographics
Wayfinding

Close This Project

The Bookcart Project

The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.

DELIVERABLES:

Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag

Close This Project

#sharethehappy

#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.

DELIVERABLES:

Printed piece
Community event
Experience building
Social media
and pin wheels

Close This Project

HUHMco

Human Urban Housing Management Company is a lobbyist group formed to protect residents in low income areas.

DELIVERABLES:

Brand Identity
Website
T-shirts
Banners
Stationary
E-mail Campaigns

Close This Project

Bevel Specs

Pencilbox Studios works with Bevel Eyewear managing all their marketing needs from website to social media to trade show booths.

DELIVERABLES:

Advertising
Photography
Print
Web
Strategy
Branding
Packaging
POP/Trade shows

Close This Project

Independent Coffee Shop Research

Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.

DELIVERABLES:

Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models

Close This Project

The Waterfront Beach Resort, A Hilton Hotel

Pencilbox is working with The Waterfront Beach Resort in Huntington Beach to brand the resort as they undergo a remodel and new tower addition.

DELIVERABLES:

Branding
Strategy
Print
Menus

Close This Project

BJ’s Brewhouse

Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.

DELIVERABLES:

Branding
Menus
Packaging
Advertising

Close This Project

Camino Health Center

Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.

DELIVERABLES:

Strategy
Print
Website
Photography
Branding
Annual Report

Close This Project

Wellness & Prevention Center

Pencilbox worked with the Wellness & Prevention Center to create a unique program of providing mental health services to high school students.

DELIVERABLES:

Branding ID
Website
Imagery
Copywriting
Program creation
Advertising
Infographics
Wayfinding

Close This Project

The Bookcart Project

The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.

DELIVERABLES:

Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag

Close This Project

#sharethehappy

#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.

DELIVERABLES:

Printed piece
Community event
Experience building
Social media
and pin wheels

Close This Project

HUHMco

Human Urban Housing Management Company is a lobbyist group formed to protect residents in low income areas.

DELIVERABLES:

Brand Identity
Website
T-shirts
Banners
Stationary
E-mail Campaigns

Close This Project

Bevel Specs

Pencilbox Studios works with Bevel Eyewear managing all their marketing needs from website to social media to trade show booths.

DELIVERABLES:

Advertising
Photography
Print
Web
Strategy
Branding
Packaging
POP/Trade shows

Close This Project

Independent Coffee Shop Research

Pencilbox conducted research to answer the question: How can independent coffee shops be successful, differentiate themselves from the ubiquity of Starbucks’ and resonate with the coffee-culture customer? Through contextual research there was an opportunity to help independent coffee shops continue to resonate with the coffee-culture customer through strategic and thoughtful business decisions. We focused on how to use design thinking to help independent coffee shops processes while celebrating local culture within communities.

DELIVERABLES:

Observational research
Secondary and primary research
In-person and on-line surveys
In-person long format interviews
Personas and empathy maps
Affinity maps
Design strategy and models

Close This Project

The Waterfront Beach Resort, A Hilton Hotel

Pencilbox is working with The Waterfront Beach Resort in Huntington Beach to brand the resort as they undergo a remodel and new tower addition.

DELIVERABLES:

Branding
Strategy
Print
Menus

Close This Project

BJ’s Brewhouse

Pencilbox partnered with BJ's Brewhouse to brand their concept restaurant BJ's Grill, launch a line of craft sodas and update their weekly advertising presences.

DELIVERABLES:

Branding
Menus
Packaging
Advertising

Close This Project

Camino Health Center

Pencilbox partnered with Camino Health Center to support their efforts to provide quality healthcare to those who are under-served. We've worked with Camino to solidify their brand and create guidelines for staff to follow.

DELIVERABLES:

Strategy
Print
Website
Photography
Branding
Annual Report

Close This Project

Wellness & Prevention Center

Pencilbox worked with the Wellness & Prevention Center to create a unique program of providing mental health services to high school students.

DELIVERABLES:

Branding ID
Website
Imagery
Copywriting
Program creation
Advertising
Infographics
Wayfinding

Close This Project

The Bookcart Project

The Bookcart Project was created to give citizens within a selected community access to different opinions than their own to increase their empathy for others. The goal was not to change opinions but to educate why others with different life experiences have valid opposing opinions. The objective is to create empathy for others, opportunities for discussion and provide learning modules for future collaborative discussions.

DELIVERABLES:

Kiosk display
Social media campaign
Bookmark
T-shirt
Tote Bag

Close This Project

#sharethehappy

#sharethehappy, a community project, invited participants to answer provided conversation starters as they together made pin wheels. The pin wheels were then placed in public spaces, photographed and posted to social media channels with the #sharethehappy hashtag. It is estimated that over 500 community members engaged with the #sharethehappy experience. The goal was to spread a little bit of happy in an uncertain world.

DELIVERABLES:

Printed piece
Community event
Experience building
Social media
and pin wheels

Close This Project

HELLO