*ok, maybe we went to far...
Pencilbox is located in the historic Circle of Orange district in a classic mid-century modern building.
Research
Branding
Design-thinking
Naming/messaging
Creative facilitating
Content management
Creative direction
Graphic design
Print and digital
Branding and identity
Packaging
Experience design
Copy writing
Illustrations
UX—User experience
UI—User interface
Website and apps
Development and programming
Maintenance
Social media
Content creation
Producing
Casting
Location scouting
Hair and makeup
Styling
Prop and set design
Retouching
Asset management
Notice we didn't say "Identify problem." We look at design as an opportunity to speak to your audience, improve lives and advance your goals—opportunities.
Quantitative, qualitative, primary and secondary research. Research is part of every project at Pencilbox—client, industry, audience, tactic, context and culture.
Design thinking activities, sketching, more sketching, coffee and synthesis. We believe the creative process of divergent and converse thinking empowers us to design anything.
The creative process continues through more exploration, development and refinement.
An important part of being a creative is listening. We expect and respect our clients input. We hear you.
We love when a project is launched out into the world but the work doesn't stop there. Its important to measure the results of a project — were goals and objectives met? We predict yes!
Pencilbox has a proven process of success. We believe by following the creative process we can design anything.
Founder/creative director
Kathleen Kaiser is the Creative Director and Co-founder of Pencilbox. She has a MFA in Graphic Design and Visual Experiences from Savannah College of Art and Design and an undergraduate degree from California State University, Fullerton in Advertising, Photography and Art. She creates identity and branding systems, promotional materials, digital experiences, packaging, publication design and photo styling for Pencilbox's broad range of clients. Her approach to design is a design-thinking process and human-centered solution. Kathleen is a professor at Chapman University.
kathleen@pencilboxstudios.com
Founder/photo and film director
Bill is a graduate of Art Center College of Design, earning a BFA. He began his career in 1993 working for national advertising and design clients. From 1993 through 2004 he began photographing directly for Fortune 500 clients. Bill, with Kathleen Kaiser, formed Pencilbox in 2004. Bill is an executive member of AIGA and an adjunct professor of photography at CSUF. A favorite quote: “For me, the camera is a sketch book, an instrument of intuition and spontaneity.” ― Henri Cartier-Bresson
bill@pencilboxstudios.com
Photographer and filmographer
Jenn received her Bachelors of Arts in Photo Communications with a minor in Film at California State University, Fullerton. Jenn has completed work for Fisher&Paykel, Anaheim YMCA, Puppet Mayhem, Shockfest, WestEdge Design Fair, Kaboom, Scare La, Hundred Acre and Stella Artois. A favorite quote: “Photography is an art of observation. It’s about finding something interesting in an ordinary place… I’ve found it has little to do with the things you see and everything to do with the way you see them.” — Elliott Erwitt
jen@pencilboxstudios.com
Creative associate
Anastasia is an Associate Photographer at Pencilbox. She graduated from California State University, Fullerton, with a BA in Advertising, and she has an AA in Art History. She has worked on projects with Behr paint, LPA—Architecture & Design, the Newport Beach Film Festival, and Universal Studios.
anastasia@pencilboxstudios.com
Creative director
Bernie Dickson runs “Our Friends Inc.”. She is also the co-creator and co-owner of an LA based Popsicle company called Mom & Pop Shop and a part-time professor at Chapman University in the Graphic Design department specializing in Typography and Color Theory. She has experience working as a Creative Director and absolutely LOVES helping new companies find their unique brand. Some brands she has worked with: Amy Jo Martin LLC, Invisalign, Tofurkey, Bark Inc., Justice Rising and IFC. The Pencilbox team is thrilled to collaborate with Bernie.
bernie@pencilboxstudios.com
Creative director
Nicola is a creative director with over 20 years of experience. A graduate of California State University with strengths in design and illustration. She is also the author and illustrator of beautiful educational coloring books.
info@pencilboxstudios.com
Design strategist and copywriter
Angie is a graduate of San Diego State University with a BA in Communications and Public Relations. She has worked in marketing and communications for the past 20 years, with expertise ranging from campaign strategy and execution, to corporate branding and messaging, to digital marketing and social media. Having started out in the public relations agency world, her transition into the broader marketing realm has landed her in positions within corporate communications, project management, copywriting, sales direction, UX and finally in her current role—design strategy.
akschuder@gmail.com
Creative accounting
Diane Preston is our money goddess. She keeps us all in line whether the funds are coming in or going out. Diane specializes in helping creative firms manage their business accounting and administration. She is instrumental in helping businesses handle daily operations. Prior to collaborating with Pencilbox, Diane spent many years living in Switzerland. She has a background in photography and video production (another reason we love her so much).Favorite quote: "Behind every good business is an even greater accountant." – Unknown (We think Diane said it.)
accounting@pencilboxstudios.com
An Amazing Strategic Partner
President, Visionary Corporation
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