PROJECT: Bevel Specs Brand Identity

BUSINESS OBJECTIVES: Position Bevel as a leader in the independent eyewear industry. Target the consumer who favors a minimalist, unique and independent personal style.

DESIGN SOLUTIONS: Incorporating the brand’s chartreuse allows Bevel to “own” the color in the marketplace. Angled edges in all pieces subtly reflect the Bevel name. New tagline: Be Unique, Be Bold, Be Bevel.

THINKING INSIDE PENCILBOX: All talent on project are “real” creatives: musicians, actors, a clothing designer and a magician.