PROJECT: Camino Health Center Branding

BUSINESS OBJECTIVES: Create a brand identity to reflect Camino’s quality care to the underserved of south Orange County.

DESIGN STRATEGY: Employ a warm, flexible color palette and continuity through consistent graphics. Write copy both in English and Spanish.

THINKING INSIDE PENCILBOX: To integrate both the custom and provided imagery to the new brand identity, it was retouched, colorcorrected and desaturated by the Pencilbox team to fit seamlessly into all materials, whether custom-shot for the pieces or provided by the client.