New logo for an old bar—The Prickly Pear.
Refresh the brand while not alienating current clientele. In other words, we didn’t want the 10 am guy at the end of the bar to think the establishment had gone soft.
The use of minimalist illustrations, bright colors, against black and traditional fonts refreshed the look while sticking to the bar’s Texas roots.
THINKING INSIDE PENCILBOX:
The new brand mark is used on everything from menus to T-shirts to the rotating sign out front. We created multiple brand icons that could be used alone or together to give flexibility.