the soapbox

Scott McGregor :: Broadcom Photo shoot

Can you really control your corporate branding and look? I know the Broadcom Corporation is.

When Broadcom hired us to produce 2 portraits to have for editorial use in the future it seems as if the MarCom Director was thinking his answer if asked was going to be absolutely yes. If some magazine out there was going to use a picture of the Broadcom CEO it was going to be a specific look approved by this brand steward.