the soapbox
Design 06.27.2017


It is always really nice when you receive a project that deserves special print treatments and the client is brave enough to commit to them. This piece was the “birth announcement” for The Waterfront’s new tower suites as well as their remodel of existing areas.

We used a short sheet on the exterior of translucent paper and another short sheet of recycled kraft paper on the interior. The beautiful illustrations were printed on a coated paper with a soft touch varnish.

The piece was stitched together by an orange thread.

Pencilbox created a brand look for The Waterfront through playful verbiage, bright colors and flexible layouts.